GREYSPACE

Everyone is spending on AI.
Almost no one knows the return.

Greyspace is a quarterly benchmark of AI spend and return for venture- and growth-stage software companies. Operators submit what they spend and what they get back. In return they receive anonymised peer data: the medians and quartiles that exist nowhere else.

SpecimenPeer distribution
P25MedP75
AI COGS, % revenue2.14.89.3
Code AI-generated14%31%55%
AI spend, % payroll6%13%27%
Revenue / employee+4%+11%+23%
Segmented by stage, size and software class.
01

What participants receive

  1. I

    Anonymised peer benchmarks

    Medians and quartiles, segmented by stage, size and software class.

  2. II

    Your Greyspace Performance Index and percentile

    A single score, and exactly where you rank against your peers.

  3. III

    A quarterly, board-ready report

    Delivered in the weeks after each quarter closes.

  4. IV

    Confidentiality by construction

    Your figures are never shown; you see only the aggregates.

02

What we measure, and whether it’s working

01

Spend

What you spend on AI, and how that spend breaks down.

02

Usage

How widely, and how deeply, AI is actually used.

03

Quality

Whether engineering quality holds up as AI takes on more.

04

Outcomes

What it is doing to revenue, retention and margin.

03

The Greyspace Performance Index

Computed from your reported figures, not a self-assessment. On each of four pillars you are placed in a quartile against peers your size; the four sum, weighted equally, to a score out of sixteen. No invented weighting, just where your numbers land.

Spend efficiencyQ1·Q2·Q3·Q4
UsageQ1·Q2·Q3·Q4
QualityQ1·Q2·Q3·Q4
OutcomesQ1·Q2·Q3·Q4
Greyspace Performance Index12 / 16
04

Method & confidentiality

Greyspace is run by Harry, a growth-equity investor who operates it independently, vetting every submission by hand for legitimacy and data quality. It is continuously shaped by the operators it measures: participants help define what gets benchmarked each quarter.

Aggregate only

Your figures are never shown. You see only the aggregates: medians and quartiles within your peer group.

Self-reported, attested

Figures are submitted and attested by a C-suite signatory.

Never sold

Your data is used to produce the benchmark and nothing else. It is never sold or shared.

05

For PE & VC

Put your whole portfolio on the Index. See how every company you back compares, to each other and to the market, with a cross-portfolio view no one else can access.

06

Begin

For C-suite operators at venture- and growth-stage software companies. Every submission is reviewed by a person.

We’ll email you a 6-digit code to confirm your address, then take you straight into the survey. One submission per company. Your details are used only to verify and contact you.